For apps & subscriptions
Attribute installs that turn into revenue.
Post App Store, Google Play and Stripe subscription events from your backend and see which channels bring paying users, and what they’re worth over time.
Sales API
Send purchases and renewals with the user’s email from your server.
Stripe-friendly
Charges and subscriptions with customer emails import by CSV or API.
Lifetime value
Renewals add up per customer, so channels with loyal subscribers stand out.
AI and organic
Visits from ChatGPT, Perplexity and search are their own channels.
Questions
Do you read the App Store or Google Play directly?
Not yet. Your backend posts purchase events to the sales API.