Customers
Lifetime value and acquisition cost, by channel.
See which channels bring customers who come back. Customers are grouped by hashed email across every store, then credited to the first touch of their first purchase.
Lifetime value per channel
Total revenue per customer to date, across Shopify, POS, apps and any platform that sends an email.
Acquisition cost
Ad spend divided by the customers each channel first brought in, and value-to-cost ratios color-coded.
Repeat purchase rate
The share of each channel’s customers who bought again.
Honest about gaps
Sales without an email can’t be grouped into customers, and the page says how many.
Questions
Do Amazon orders count?
Only when the order data includes an email, which Amazon usually doesn’t share. Those orders still count in revenue reports.