Everything you need to trust the number.
From the first touch to the register: collect every signal, match it to every sale, and act on what you learn.
- AttributionFive attribution models, one click apart.Credit every sale with last touch, first touch, linear, U-shaped or time decay, and switch models on any report to see how credit moves between channels.
- Ask TrakinitAsk your marketing data anything.Plain-English questions like “which channel should get more budget?” answered from your own numbers, with the figures behind every answer. Powered by Claude.
- CustomersLifetime value and acquisition cost, by channel.See which channels bring customers who come back. Customers are grouped by hashed email across every store, then credited to the first touch of their first purchase.
- Budget plannerKnow where the next dollar should go.Suggestions to move spend from channels returning less than they cost to your best performer, with an estimated revenue gain. You decide; nothing changes in your ad accounts.
- JourneysEvery touch before every sale.Open any sale to see the podcast, ad, email and search touches that came before it, oldest first, with how each one matched and how sure the match is.
- TrackingFirst-party, server-side, cookie-free.One script tag on your domain records visits, UTMs and 30 ad, email and affiliate click IDs. Podcasts, TV, email and affiliates send touchpoints server-side by API.
- Reports & APIYour numbers, wherever you work.Save any filtered view as a report for the team, export CSVs, get alerts in Slack and email, and pull attribution into BI tools with a read-only API.