Shopify knows more about each order than most platforms: the customer's email, their browser IP, and the landing page of the session that converted. That makes Shopify one of the best sources for exact attribution matches, if you use the data well.
What Shopify gives you on every order
- Customer email. Hashed and matched to emails captured anywhere else, from newsletter sign-ups to podcast codes.
- Landing site. The URL of the converting session, often carrying a click ID like
gclidorfbclid. - Browser IP. Used, after masking, for network matching when nothing exact is available.
Why Shopify's own reports aren't enough
Shopify's built-in reports focus on the converting session. They won't show the podcast that started the journey three weeks earlier, and they can't see your Amazon or retail revenue. A multi-channel view shows every touch before the order and puts Shopify revenue next to every other store.
Connecting Shopify
On Integrations, enter your store name and approve read access to orders. Trakinit imports the last 60 days, then syncs new orders every night. Read connect Shopify.
Get more exact matches
- Keep auto-tagging on in Google and Microsoft Ads so click IDs reach the landing URL.
- Avoid redirects that strip query parameters.
- Call
trakinit.identify()on sign-up and checkout so the email links to earlier visits. - Use consistent UTM parameters.
Shopify plus every other store
Most growing brands sell on Shopify and somewhere else: Amazon, Walmart, a retail partner. Bringing those orders into the same place means a TikTok video can get credit for a Shopify order and an Amazon order at the same time. See TikTok to Amazon attribution.
Common mistakes to avoid
- Relying on the converting session only. Shopify's default view hides every earlier touch.
- Redirects that drop query strings. Apps and link shorteners can strip
gclidandfbclidbefore they reach the landing page. - No identify call. Without it, a newsletter sign-up never links to the later order on another device.
- Analyzing Shopify alone. Brands with Amazon or retail revenue need every store in one view.
Frequently asked questions
Does Trakinit work with Shopify Plus?
Yes. Any Shopify plan that can install apps with read access to orders works.
How far back does the Shopify import go?
The first sync imports the last 60 days of orders, then new orders sync every night. Older orders can be uploaded as a CSV export.
Can I see first-touch attribution for Shopify orders?
Yes, on Growth and Enterprise plans. Switch the model on any report. See attribution models compared.
Start a free trial and connect your Shopify store in one click.